John at Anglian Parks and Wildlife has developed a unique audit tool that independently assesses sites and facilities for ‘visitor friendliness’. It’s surprising how much you can overlook when you are very familiar with a site and see it every day. A pair of new and experienced eyes can make all the difference and generate increased footfall and return visits.
The audit is suitable for any site or facility that attracts visitors. It can even be adapted for specific activities or outdoor events. It gives owners or managers a very reasonably priced and independent insight into how a visitor might view the site which can be used to further develop the visitor experience.
Using a carefully researched template, an experienced and independent auditor will visit your site, complete the survey and use the findings to produce a report on the visitor experience. You can have the results reported as a telephone call, a summary or full written report.
If you would like your site to be ‘mystery shopped’ that can also be done for you. Anglian Parks and Wildlife can survey anything from whether signs make sense to the state of the toilet facilities. It’s your choice and the price reflects that.
The results of the survey can include a number of realistic recommendations – which might be physical improvements, new opportunities to enhance the visitor experience or recognise staff who have given outstanding customer service.
Please contact John for a free informal chat about your project. He will be always happy to help in whatever way he can.